This was not because anything dramatic was announced, but because almost every speaker — Laurent Delaunay, Co-President of the Bourgogne Wine Board; Michel Barraud, Co-President of the Bourgogne Wine Board; Frédéric Barnier, Co-President of the Technical and Innovation Commission, Bourgogne Wine Board; Boris Champy, Winegrower and Head of the Horizon Hautes-Côtes Project; and Edouard Mognétti,…
At large international wine fairs, there is always a temptation to repeat the same story: mature markets are slowing down; younger consumers are changing their habits; competition is intensifying; and everyone is looking for the next growth opportunity. Much of that is true. However, what made this ProWein masterclass genuinely useful was that it moved…
A revealing moment came during a recent tasting of the Berkmann Wine Cellars portfolio. Portfolio tastings are usually approached as commercial exercises – opportunities to navigate price points, styles, and market positioning. Yet occasionally they reveal something more interesting: a snapshot of how the intellectual centre of wine is shifting. Across producers from Portugal, Austria,…
In every mature wine culture, there comes a time when the question shifts from what we drink to how often, how much and why we drink it. The rise of non-alcoholic wine and spirits does not fit the usual trend definition. It is neither aesthetic nor generational branding, nor is it purely health-driven. It is…
In 2026, the “Judgement of Paris” turns 50. That anniversary is often treated like a victory lap – a neat, cinematic headline: California beats France, history changes, the end. But the real legacy was never the scoreboard. The real legacy was the shock of competence. As the story goes, France tried to dismiss the 1976…